Tip to Increase Your Facebook Page Engagement

If you are like a lot of us we are constantly trying to figure out Facebook's social interaction.  We simply want to increase our social engagement.  So how do we do it?  We sit and figure out how to increase social engagement in order to make Facebook posts most appealing to Facebook’s algorithms.

If that’s you, forget that strategy – it no longer applies. 

Without advertising, a limited number of people will see your posts, and this is especially true for Facebook Pages.

But there’s a third alternative that many people don’t notice or pay attention to:  

Plan your post so they are engaging and get shared

Your Facebook success is all in the sharing. You can have six people viewing a post, but if one of those people has a larger audience and shares your post, it is suddenly exposed to your sharer’s entire audience.

You increase this by planning your post. Most people have a thought, type it into Facebook and hit “Post”. How many times have you done this then re-read it and found an embarrassing typo?

Or realized that you missed writing a crucial sentence—one that makes the rest of the post clear?  It's ok, we're all human, I've done it too and learned from my mistakes.  Just plan next time.

If you are using posts for branding or lead generation, by all means, come up with spontaneous thoughts and ideas to post—but then STOP.

Plan your post. I like to write it in Notepad before ever posting it to Facebook.

Here’s how to do it:

• Decide what your main point is. If you have more than one point, split them into separate posts.
• Write your post (still in Notepad or whatever text editor you like to use).
• Do something else for a while—finish reading your feed or Page, make notes, go check your email.
• Re-read your new post. With a little distance between when you first thought it up and what you’re re-reading now, it will be easier to spot grammatical errors, sentences that don’t quite make sense, spelling mistakes and information you missed including.  In addition, always use my proof-reading pal, Grammarly.  Yes, it corrects not only your blog post but your social post as well.

Be There to Care

We are still very much in the age of heart-felt marketing, so make sure that when you’re on Facebook, you put helping and caring about your fans highest on the list.

Even if your particular fans are not an emotional bunch, identify with their interests, help them beat their most significant challenges and walk every step of the way with them towards their biggest goals.

Definitely Be Social In Facebook Groups

People join Facebook groups to engage with others who are passionately interested in the main group topic and focus. It is a way to be seen by a specific audience—your ideal audience.  Big tip here:  Liking does not turn into buying, engagement does.  The more helpful you are the increased engagement you will have that you can direct back to your Facebook Fan Page.  Just make sure your page is optimized.  You can makeover your Facebook presence with this 4-day Makeover Workshop.

Some of my highest paying clients and best connections have come from Facebook groups.

Consider Facebook Dark Posts

If you don’t know what a “dark post” is, remedy that—fast—by reading more about Facebook Dark Posts: You might even start a new income stream.

Don't feel up to reading?  Joaquin does a great job in explaining what it is in this video as well.

Acquaint Yourself with Custom Audiences

You’ve heard it’s important to use custom audiences in your Facebook sponsored posts, but that involves more than just selecting a few keywords. Read this article from the State of Digital on fifteen specific ways to use the custom audience feature to the max. 

Think About the Specific Goal for Each Facebook Video

One thing you’ll often see on Facebook when it comes to videos: People making the same type of video, over and over.

Don’t do that—it’s the quickest way to get people to tune-out-and-skip.

Think about what you want your Facebook video to achieve before making it—and realize you can tailor videos to all sorts of goals, including:

Teaching

Demonstrating

Entertaining

Giving shout-outs and recognition to your clients/fans

Inspiring and uplifting

Show a milestone moment occurring (one that will be important to your viewer)

Showing what’s possible

Giving a tour of your location

Give Them Something to Do—then Make Them Want to Do It

Don’t just go for passive “Likes”. Giving your Facebook followers something to do—prompting them to take action—is what hooks and engages them with you. Make sure that action is clearly spelled out, and stands alone—don’t ask them to do five things. Point out the big benefit of doing it immediately—even if it’s simply that they will lose out if they don’t.

(Example: “The Ultimate Content Calendar” is free only for today and you can pick it up today while you can— it will help you organize your content schedule, therefore, increasing your engagement and audience)

Be Personal

It’s one thing to make sure your posts are relevant and helpful—but don’t be afraid to let your unique personality show through. It is what makes the wrong audience run away—and the right one enthusiastically follows and engage.

Create a Theme

Not a meme—those have fallen out of favor with Facebook. However, do something distinctive with your posts that only you do. For example, one coach creates inspirational nature photographs with hand-written captions, heavily loaded with imagery (she’s a spiritual coach) and painted in Japanese pen and ink. A particular artist always posts fractal drawings with bright colors—instantly recognizable. Another coach has her dog present “Millie’s Monday” posts—all with a message that resonates with her clients.

Themed posts are a great way to brand yourself for recognition instantly.

Plan for Facebook Live

Even if you don’t yet have access to Facebook Live, plan for it, if you’re interested in live broadcasting via Facebook. Check out articles like this one on Social Media Examiner (and follow Social Media Examiner for up-to-date breaking Facebook news).

Tell a Story

Don’t just share a link—include even a one-sentence anecdote to personalize it to your viewer and you.

Don’t just post a photo—evoke a feeling, and emotion. Remind your fans of their own similar stories with your photo.

[ctt template=”3″ link=”Ub3y1″ via=”no” ]Don’t just post a photo—evoke a feeling, and emotion. Remind your fans of their own similar stories with your photo.[/ctt]

Share a failure; then offer hope.

Make a promise; then keep it.

Be real.

Make a Promise in the First Sentence

Let your readers know what you’re going to deliver in your post—in the very first sentence. That way, you’re setting up expectations: And an expectation fulfilled is a satisfying post!

Use Short Sentences. (Had to add this little extra one for you!)

Even if you decide a longer length is perfect for a particular post, write in short, plain sentences. People’s brains grow “tired,” wading through compound sentences—especially with today’s emphasis on mobile message protocols and instant gratification.

Cut out adjectives, adverbs and weakening (unnecessary) words or phrases. Read your post aloud. Say exactly what you want to say—no more; no less.

Facebook is all about connection. Use these tips to help your posts represent your brand in a way that truly connects.

How are you increasing your Facebook Fan Page engagement?  Share with us any good tips and strategies you have used to increase your engagement.