Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.
So you're here more than likely because you have built a website and you want to attract more visitors. Or maybe you're here because you are thinking to build a new website. Well, either way, I'm glad you are here because today more than ever we want to create a website that attracts our ideal audience. It's why today we are going to speak about how to create a law of attraction website. Websites that get your customers to stick around and convert.
In the early days of the internet – when websites were hand-designed using HTML code and we all waited with baited breath for our dial-up connections to actually connect – because it was all new business websites were nothing more than glorified flyers or business cards. Law of Attraction was talked about however, it was years later that many began to adopt it online. Marketing especially websites were often nothing more than a single page that offered contact information and sometimes you’d see lots advertising of a product. Oh, my has the internet changed since then!
Now that we have a deeper understanding of just how powerful the internet can be in terms of reaching people from around the
world, I think we can agree it’s simply not enough to throw up a simple website and leave it there. Consider your business domain name prime real estate.
Do you want to keep the lot empty and ignore the vast resources it can offer or do you want to develop that piece of internet real estate and reap any profits it can deliver?
Most entrepreneurs and business owners want as many tools as possible working together to bring in ideal leads and paying customers and your website is one of the most important tools that can work if you know how to design it properly. Ask yourself these questions first:
If you answered NO to any one of these questions, then you need to get to work. Remember, just because you put up a website – or a landing page to grow your email list – doesn’t mean people will just automatically find you online. Much more effort is needed to market yourself and your site to gain followers and customers. Think of your website as just one of the spokes on the marketing wheel of your business.
More often than not, your social media followers or those who heard of you by word of mouth will be the customers who reach out to you rather than a random person who happened upon your website; so don’t just put up a site, landing page, or product sales page and hope for the best. That’s what I like to call the “hope marketing downfall” because you’re giving up control of your marketing efforts if you’re just “hoping” that your message is heard or seen by your ideal clients.
Your website should give each visitor the answers they are searching for about your business and how you can help them. They are looking for help so they want answers.
First, think about Search Engine Optimization (SEO) and how your site ranks in the search engines. SEO is a passive way to draw organic traffic to your site from the search engines. Each page of your website should be optimized with specific keyword phrases so those people who search for those phrases online will find your site in their search results. These phrases should be relevant to your business, should be relevant to the content on that exact page, and should be used naturally in the content of each website page.
Next, think about how you’re going to answer your visitors’ questions and keep them on your website interacting longer. Adding a Live Chat option that offers more interaction with visitors, as well as a start here page.
Finally, think about how you want your visitors to contact you. Encourage audience engagement by having your social media links on every page of your website but also include your business phone number and email address posted prominently on your site.
You’d be surprised at how many sites do NOT have a phone number or at least an email posted. Yes, spammers know how to skim that information and bombard you with junk BUT what about that prospect who is *this close* to buying but has just one more question; or that reporter who is looking for a quote for his story but has no way to contact you other than a contact form. Let’s face it…contact forms get lost very easily in the vast sea of email which is detrimental because in this day and age, everyone wants and expects quick answers, not excuses about why you didn’t see their email right away.
Lastly, how do YOU plan to contact your visitors in the future? Do you have an opt-in offer so you can gather email addresses? Think about your visitors. Maybe they are too timid to contact you, or maybe the timing isn’t quite right for them to purchase or make a coaching commitment; don’t rely on them to come back to you (that falls into the “hope marketing downfall”). Instead, give them a fantastic freebie that answers some of their questions in exchange for their email and start contacting them consistently via your email nurturing sequence.
Now, this doesn’t mean bombarding them with sales pitches; instead, offer information that is useful, ask questions about their business, or share bits of your life experience that is relevant to what they’re experiencing.
I put together a website attraction workbook to go along with this article and as you go through this workbook remember that YOU are in charge of your business. You’ll need to forget about the worry that you’re bothering someone with your message. You’ll have to be prepared to speak your message consistently so you can develop name recognition and attract more loyal followers. Make your online presence work FOR you while you sleep or go on vacation and then pick up the more active marketing reigns when you return.
Hoping that your website’s unique monthly visitors will contact you is wishful thinking. We all know that visitors think, “Oh, I’ll go back to that site later,” but in reality, the URL is lost once they click away from your site. GIVE them a reason when they land on your site to connect with you. TELL them why you are the answer to their prayers. SHOW them the next steps to stay in touch before they click away into internet oblivion.
That’s taking control of your marketing and your online presence.
There a few steps you want to make sure you are doing in order to make your website work to your advantage.
Creating your website – or content in general – is difficult if you don’t know exactly who your ideal audience is. If you’re just hoping (there’s that word again!) to reach EVERYONE in the world, your website and content will be very disorganized and chaotic. New visitors will question the wide array of subjects on your blog when they’re looking for very specific answers. They may even question whether or not you can help them. Disorganized and chaotic are NOT two adjectives you want to be associated with your site or your business.
Some business owners are afraid of choosing a niche because they don’t want to turn people away; they want to help everyone and, of course, don’t want to turn down paying customers. But can you really be an expert in EVERYTHING? Definitely not.
Next to targeting your tight niche is identifying your ideal client. Once you have a complete picture of who you serve, then you can craft content that will catch their eye. You’ll have an easier time identifying where they hang out so you can offer your advice for free. Just as you made a tight niche, now you need to make a very specific and detailed client avatar.
How will first-time visitors land when they first visit your site? What pages should they visit next and in what order? Guiding your visitors to what you want them to see and do makes it easy to ensure the right links and pages are exactly where they need to be.
More often than not, your visitors will arrive on your main URL. This is likely what you're publicizing on social media and in your networking efforts. So your home page needs to contain an awful lot of information that your visitors can scan in a short amount of time.
Luckily, with today’s modern WordPress theme designs, you can have a homepage with lots of information in a clean, sleek design that doesn’t overwhelm the reader.
Now that you know overall website goals and user flow your user flow, you can begin to turn your vision into a home page that entices your visitors and leads them on the journey you’ve designed.
Think of your website as a map or a guided tour of your business. Each and every page should have a purpose and should logically lead to the next page.
Throw out the idea that an About page has to be your recycled resume; that’s old school. Instead, allow your personality to shine through. Let your potential clients in on the real you by telling your unique story and speak directly to their pain points.
Don’t even question if you need an About page. If you have a business, you need an About page. They are not reserved for only the big name brands anymore. People want to know who they are connecting with and giving business. Consider your About page the first step in creating a relationship with any prospects who discover your site. This is the first step to forming that trust you need before a prospect becomes a paying customer. People want to know about YOU before they spend their hard earned dollars with you.
Here are 4 must-haves for your About page:
1. A compelling headline and/or subheadline.
2. Your story.
3. Your USP.
4. The benefits of hiring you.
Many experienced writers will admit that writing their own About pages was one of their hardest assignments. So if you’re stuck on what to write or you fear it’s boring and not portraying your real personality, don’t be afraid to hire a copywriter.
Same for individuals trying to make changes to their existing websites or even to create a website. So much time goes into it that when it's time to begin doing what they love they are exhausted from creating and designing the website.
Customers need to know you and develop a trusting relationship with you before they will spend money with you. Just think about your own purchases from places like Etsy or Ebay: do you send unknown sellers money without first reading reviews of the seller? You need some kind of reassurance that they deliver the product, right?
The same is true for those people looking at your site and deciding if they want to purchase your signature class or a coaching session. Sometimes those glowing reviews or testimonials are the little nudge a prospect needs to bite the bullet and spend that money.
Visitors and potential clients want to know that you know your stuff. Even if you have a hundred testimonials touting your services, visitors to your website want to see for themselves that you are an expert. One perfect way to showcase that expertise is through your blog.
Having a blog and keeping it current is the perfect way to share your expertise and knowledge with a crowd of eager readers, but make sure you keep your end goals in sight. Write about topics that are pertinent to your audience. Write about the topics that showcase your expertise. Even if you feel strongly about a political viewpoint or a personal story or something that happened in your local neighborhood, keep those off your blog. That’s not meant to silence your voice; instead, your blog should reflect your business expertise, not your personal viewpoints on random topics. Keep the overall goal of your blog in mind.
Podcasting is huge in the business world and podcast hosts are always on the lookout for guests. Do some research (or delegate that to your VA) and choose podcasts that reach your target audience. Each podcast host likely has a “How to Be a Guest” page on their website. Follow those directions and, if necessary, create a pitch letter about why you’d be a great guest and how your expertise can help their audience.
A Stand Out Be You Tip: Carefully choose your topic and make it relevant to your ideal audience. Address one of their pain points and offer solutions. Then make sure everyone and their mother knows about the launch date!
As you can see, there are multiple ways to build trust with your prospects and create a law of attraction website. Pick and choose which ones are most appropriate for you and make a plan to add them to your marketing plan.
How to you attract customers to your website pages? Is there a particular tip you can share with us all?
Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.
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