Pinterest Marketing is on the top of every business’s marketing campaign. Whether you are the owner of a small business or a gigantic multi-billion-dollar company, Pinterest offers opportunities to attract more traffic.
If you are able to produce visually appealing content, don’t miss out on the advantages offered by Pinterest. Even if you don’t have the creative fingers, or don’t have the time to work on the pin, you can hire a Pinterest manager.
My regular readers know that I started a series of blogs about Pinterest, especially Pinterest Business Account. Don’t worry if you haven’t read them; you can click here to check them out. Here’s a quick overview of my earlier blogs from the Pinterest series:
In all these blogs, I have discussed the basics of Pinterest and how Pinterest marketing can help you to grow your business. In today’s article, I will give you some extra tips to get successful results from your Pinterest business account.
As per the statistics, the 5th most used social media platform is Pinterest. The pinners or the Pinterest users browse through the platform to find inspiration for fashion, travel, food, and interior design. Pinterest gets 300 million users every month. About 83% of those users have made their purchase decision after searching on Pinterest.
Despite all these fantastic numbers of Pinterest users, some businesses fail to get the desired results from their Pinterest marketing. Are you one of them?
Don’t give up yet.
I am here to help you get back on the track of the successful business Pinterest account. I have listed my tried and tested tips to boost customer engagement and get more clicks on the website.
Let’s get started.
The first thing you should be doing is creating the right content for the right audience. Pinterest marketing is not as simple as posting an image. It is crucial to strategically develop an idea to create an image while focusing on the targeted audience.
Put yourself in your audience’s shoes and think about what type of content they expect to see. Utilize the search bar to find out the most searched keywords related to your niche. You should regularly check the Pinterest analytics to see which content is performing well on your platform.
The primary purpose of pinning on Pinterest is to improve your brand’s visibility. All of your content should be related to your brand.
You can generate different types of images using your website content, including:
When you create your pin, remember to:
Are you scared that you don’t have enough content to post on Pinterest?
What if I told you that there is another way to create the relevant content?
Pinterest lets you add multiple boards to your account. You can create five boards for the content that your audience wants to see. Then another five boards for the content from your website.
Dedicate one board to answer your audience’s questions and give advice. Similarly, assign one board to your customer’s reviews on a product that they bought from your website (Get customer’s permission before posting the image).
Pinterest is a Search Engine like Google. If you want your potential customers to find your account, you need to make your profile more searchable.
How can you do that?
You can use the SEO keywords in your profile name, pin description, and board description.
Unlike Facebook and Instagram, the posts on Pinterest stay on the platform for a very long time. You can pin one image today, and it can bring you results even after a year. If a pinner searches a keyword and your profile is enriched with the same keyword, your account will inevitably appear in the Pinterest search.
Set five featured boards to showcase your best ideas. I recommend adding your blog’s board to the list as well. Pinners will see your complete profile through the featured board. It should be a visual representation of your niche.
Another tip I would like to give about the featured board is keeping the content fresh to get more attention. It would be best if you keep it up-to-date with the most interesting content.
To gain more traffic through pins, you need to stay active on Pinterest. The pinning frequency can be 5-10 pins daily or 30-50 pins. It’s your choice.
You can choose to pin the images manually or use an electronic scheduler like Tailwind. I use Tailwind to schedule my pins on a daily, weekly, and monthly basis. Click here and try Tailwind at no cost for a month.
After signing up on Tailwind, you must join Tailwind tribes. The tribes include Pinterest users who pin content of the same niche. You can join a tribe, repin other member’s pins, and they can repin your pins to get more customer engagement.
Pinterest Home Feed shows the content that you saved. Pinterest shows you pins, topics, and boards based on the material in the home feed. Now, the users can delete the unwanted content from the home feed by following these steps:
Pinterest wants users to follow other pinners and repin their pins to enhance engagement. It gives you an opportunity to follow your competitor’s account and attract more audiences. At the beginning of your Pinterest marketing, you must follow at least 50 pinners from your niche.
Are you ready to start Pinterest marketing?
If you are not using Pinterest to grow your audience, you are leaving money on the table. Let me help you to grow your business. Click here to access free resources available for you.
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