Social media is one of the most used resources in the business sector. Businesses use Instagram and Twitter to attract customers to their websites. But, they hesitate to use Pinterest as it’s more time consuming than any other social media platform. If you want your business to grow, you must take Pinterest Marketing very seriously.
Whether you want to spread the word about your brand or meet other people who share your interest, Pinterest is the perfect place for you. Pinterest has over 300 million users who are actively scrolling through Pinterest, seeking inspirational ideas. Nowadays, people are using Pinterest to buy and sell products.
Most business owners wonder why they should be using Pinterest when they have so many other opportunities to promote their business. As I said, there are 300 million users who are searching through Pinterest, just waiting to stumble upon your business account. All those users can be your customer and enhance your business revenue.
People might argue that Facebook and Instagram are more popular among the new generation. If you look at statistics, 90% of Pinners make their purchase decisions on Pinterest. Pinterest brings more sales if you target the right audience.
Just like Facebook and Instagram, you can post an image on Pinterest. It’s called a Pin. The businesses can create unlimited pins and easily link them to their products, blogs, and company website.
Pinterest is a search engine like Google, where users can use keywords to find different ideas or pins. The platform is most commonly used to search for fashion, food, interior designs, and travel destinations. If you are running a business of these niches, you shouldn’t miss attracting your targeted audience.
If you are interested in learning all about Pinterest, stay tuned. In my upcoming blogs, I will be sharing all the information related to Pinterest and how to use Pinterest to grow your business. In this article, I will walk you through the steps to set up the perfect business account on Pinterest.
Let’s jump into it.
The first step can be very daunting, which is creating a business account. If you want Pinterest Marketing to yield fruitful results, you must use a business profile instead of a personal one.
It’s free to sign up for a business account, which gives you easy access to analytics about your performance on Pinterest. You can use the Pinterest guide to create a business account.
Create a Pinterest Business Account
If you already have a personal account on Pinterest, you can convert it into a business account. You can click here or follow these steps to convert your account:
Once your profile is ready, you will get access to Pinterest Analytics and Pinterest Ads.
Once you have created a business account, you must read and accept Pinterest’s terms and conditions. You must read these terms very carefully as you agree to Pinterest’s terms, Privacy Policy, and Community Guidelines when you create a Business Account.
To find the content from your site, you need to claim your website. Once you claim your website, all the Pins that originated from your website will show your profile picture. Pinterest Marketing is all about branding your business, and it’s crucial to share your profile to do so. So, claim your website as soon as you create your business account.
Only one website can be claimed on one profile. You need to either add a meta tag or upload an HTML file to your website’s HTML code to claim your website.
Add a meta tag to your website:
Upload an HTML file to your website:
After creating your business account, you must share it on all other social media platforms like Facebook, Twitter, and Instagram. This enables you to share content between the sites. Additionally, your followers from other sites can see your alluring pins and boost your followers on Pinterest.
To succeed on Pinterest, you must follow other accounts, and people must follow you. You can follow businesses from the same niche as yours and know what strategies your competitors are following. If you follow other accounts, you can repin their posts on your board. This is a great networking tactic.
The next step is to create your board. I will dig into that in my upcoming blogs. Now, you are all set to start pinning to attract traffic to your website.
Are you ready to use Pinterest Marketing to grow your business and attract more audiences?
Click here to start your official business account on Pinterest. Stay tuned to find our next blog and learn more about Pinterest.
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