How to Repurpose and Monetize Old Content

Many people don’t realize that all the content on their website and that they use in their business is forever useful.   Usually long after creating we forget it exists. Old content is no different than new content, especially old content that is still getting views.

I am always repurposing content for myself as well as for clients.  It's amazing how relieving it is when you simply pull out old ideas and shine it up like new.  Old content is like a diamond in the rough. 

Let’s look at three ways to monetize old content but before we go there, let’s talk about how to optimize old content.

Before you do any of these monetization ideas, take the time to locate old posts that still get traffic or got a lot of traffic in the past.

Then, update the post to fully optimize it using the right keywords, headings, subheadings, and calls to action. Then, once the content is fully updated and optimized you can add to it these ideas for monetization.

Welcome to Day 17 of the content consistency challenge.  Many of you have loaded your sites with lots of content now.  Very exciting.  If you landing here and you are not in the challenge it's not too late to start.

So let's talk monetization.  How can we get our old content working for us?

Ask for Donations

For some of you, this might be uncomfortable but you can sign up for different services that allow your readers to leave a tip or donate to support your efforts.

There is nothing in the world wrong with doing it.

You are offering a great benefit to your audience due to your expertise. The people who love you want to support you. You can also do this via a paywall making some of your content only available to people who pay for the privilege.

Promote a Product

If you have products that you created or that you’re an affiliate for you can promote them when they fit the audience reading the post. Add in a call to action, drop in the link, and let the sales page do its work. Another way to accomplish this is to offer a content upgrade which requires them to get on your email list that you’re using to promote certain products.

Offer a Service

Even if you don’t want to do services or offer coaching you can outsource this or use an affiliate link for this too.

There is a segment of your audience that even with all the directions and instructions you provide they don’t want to do it. Whatever it is. If you have the ability to offer a done for your version, coaching, or other paid services a portion will take you up on it.

Monetizing old posts just like new posts is something that you should do as soon as possible.

Take the time to go through your analytics to determine content that is still getting visitors but isn't converting anything and make sure there is a way for them to convert by adding a call to action of some kind.

You’ll boost your income dramatically if you ensure that you put some form of CTA on every page of your website and in every communication you send to your audience.

Turn Your Content Into A Course

Writing comes easily to you hence why you have a lot of old content.  You've been wanting to create a course and running in circles on a topic or what to create a course on.   Well, fret no more use what you already have.  You can easily break down an old blog post outline it and turn it into modules.  You can then upload your content to a platform like Teachable and charge for it.  To create a course all you need is:

• A good topic.  The difference between a blog and a course is you have to be more specific as to what your audience will take away.
• Create an Outline.  Unlike a blog, your student will need to have a guided path with direction
• Create (Visual Content).  You will need to turn your blog into a presentation.
• Go Deeper and Do Not Duplicate.  Your course goal should be to dive deeper into the topic you discussed in the blog.  Therefore, do not simply offer the same content in another way.   Your blog and course should not have the student receiving the same information.  Rather it should make the student feel like they went on an in-depth experience.
• Now go back and blog about your course.

Ok, so there you have it a few ways to go out there and make use of your old content.

How have you utilized old content?  Share you stand out knowledge and let us know in the comments.