Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed
Subscribe: Apple Podcasts | Email | RSS | More
Today’s guest is a passionate solopreneur who helps business owners better define what they do for their clients, including sharing their purpose and passion with colleagues and more. Business coach and consultant Patty K talks about how to share your business message and create raving fans, simply by clarifying your purpose and message.
If you’re one of many entrepreneurs who just wants help explaining to clients (and others!) your business purpose and your services, this episode is just what you need!
It’s empathy, really, is what it is—it’s understanding what [your client’s] problem is, understanding what people want, and using their words back. It’s easy in some ways.
Words are powerful, both in life and in business. Explaining your message, and how you can help your potential customers, is crucial to your success as an entrepreneur.
Today, Patty shares her own story, including her struggles identifying and clarifying her personal message for her clients. After all, explaining your own purpose can be deceptively hard!
As Patty says, we can’t necessarily read the label on our own jar: we just are who we are, and as a result, describing what we do can be extremely challenging. Luckily, Patty has plenty of experience creating clear, consistent brand messaging (and avoiding brand message mistakes), and she shares her advice on how to share your business message and create raving fans, no matter your business’s purpose.
Running a business in complete isolation is hard—but luckily for our amazing podcast listeners, it’s not something you have to do! The Faces of Collaboration Facebook community is filled with like-minded entrepreneurs, as well as past podcast guests and (of course) your host Tequila. All of us are excited to support you and help you move forward in business and in life, whether you’re looking for more clients, you need to build your subscriber list, or how to transition from offline to online work.
Patty K has a wealth of information to share with us, so if you’d like to connect with her and learn more beyond what we’ve heard on the podcast here, find her below!
Patty’s website
Patty’s book, The YOU-Shaped Business
Subscribe and Listen in as I interview Small Business Owners & Solopreneurs just like you and me that have started their own businesses helping others.
