If you're here, it's probably because you've heard the term “lead magnet” before, but you're not really sure what it is. Or maybe you just don't know how to make one, or how to use one.
In fact, the term “lead magnet” is probably one of the most important factors to consider when building your email list. However, this article is about lead magnets only.
A lead magnet is an ad that makes an offer to your prospect or client in exchange for their name and email address. This is one of the first forms of contact your business has with an individual online. Your lead magnet has to be relevant to your customers. According to best practice, you should also keep it updated as needed.
Lead magnets are essential for any business. Once a client or prospect decides they're interested in what you offer, the lead magnet gives you permission to tell them more. Basically, you've earned the right to stay in touch! By doing so, you can tell them about your services, help solve their issues, or keep them updated on your industry.
Here are some examples of great lead magnets:
Anything on this list will work, but I have a few personal favorites. Checklists are wonderful because they convert well and are quick to create. Templates are fast and straightforward for readers to fill in, and cheat sheets offer easy reusable guidelines. In addition, swipe files let you show off your proven work to help others be more productive. Of course, no matter which you choose, make sure it's relevant to your business.
So, now you have an idea what a lead magnet is. But I bet you're still asking, what the heck do I do next?
Well, let's talk about that…
As I said above, lead magnets are powerful tools to get people signed up for your website. Eventually, they can also help you get customers to buy your products or services.
A great lead magnet is something your audience would pay for, but you are giving it away. Yes, you are most times giving it away. Sure, you might think, “Why would I share valuable information for free?” Well, trust me: a great lead magnet pays for itself! Sharing information is a gesture of goodwill that helps your business stand out. It also lets you connect with a potential customer who normally might not have given you their contact info. And as you've probably learned, anything that gets you in touch with potential customers is worth the effort!
Now, how the heck do you create one? Well, let's talk about it!
First, you will need to know and understand your target market (your potential customers). Think about the problems they may be facing, and make a list of them.
Next to the list, write down your solutions to the problems. Make notes of which steps it would take to solve problems. With this outline, create your content using software like Microsoft Word and edit the draft. This gives you the foundations of your lead magnet!
The next step is to make sure your lead magnet is eye-catching. People are more likely to sign up for something that looks sleek and professionally made. If you don't have the design skills yourself, find a professional to create an attractive design for your lead magnet. Websites like fiverr.com allow you to find professionals to create reasonably priced e-book covers and more.
Finally, take your images, format your Word document , and add your cover design. Then, for easy sharing, you should convert the Word document to PDF.
I strongly recommend that you purchase Leadpages, which is a landing page builder. This software tool is a lifesaver, as it will store your call to action and content for you. Furthermore, it can send the content to the subscriber's email, link to your marketing email account, etc.
Keep in mind that you should make your lead magnet clear and easy to follow. After all, you know how to solve your clients' problems! You just want to make sure they know you can help.
For ideas, you may also want to look at what competitors are offering (but still make yours unique).
Whew! Ok, I can hear your brain… Really, Tequila? This seems like a lot!
Heck, yeah they are! Here's why:
Lead magnets are important because they allow you to build a relationship with your potential customer. You get their email addresses, then afterward you can convert email subscribers into customers by sending them promotions and sales information.
The lead magnet should solve a problem, provide what is needed, educate, or entertain. It should be in line with your products or service. Once this information is provided for free, your potential customers are more likely to buy from you.
1. They give your target audience something of value for free, which raises your conversion rate
2. They give immediate gratification
3. They give your email list
4. You will be creating a collection of content that can be reused
5. You will be exposed to more potential customers
Ok, enough talk. Let's get into some action. If you made it this far, you probably want to know more tips and tricks to help create them, right?
Best tools and process you should use to create your lead magnet:
So, back to the question of the hour…Do you need a lead magnet?
The answer: yes, you do. And you should create many lead magnets for your business to grow!
Do you currently have lead magnets in place inside your business? Are they helping to grow your email list?
If you don't use lead magnets or just want to learn more about them, you might be interested in joining my Free Facebook Group. Here, we talk about similar topics and how to best increase our online presence.
Until next time, remember to Stand Out Be You!
Tequila
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