{"id":10456,"date":"2019-06-25T09:00:22","date_gmt":"2019-06-24T23:00:22","guid":{"rendered":"https:\/\/tequiladodard.com\/?p=10456"},"modified":"2019-09-29T21:21:25","modified_gmt":"2019-09-29T11:21:25","slug":"create-business-brand","status":"publish","type":"post","link":"https:\/\/tequiladodard.com\/create-business-brand\/","title":{"rendered":"How to Create a Business Brand That Stands Out With Kim Speed | SOBY 063"},"content":{"rendered":"<iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fstandoutbeyou%2Fcontent.blubrry.com%2Fstandoutbeyou%2FStand_Out_Be_You-EP_063-Kim_Speed.mp3&podcast_link=https%3A%2F%2Ftequiladodard.com%2Fcreate-business-brand%2F\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/standoutbeyou\/content.blubrry.com\/standoutbeyou\/Stand_Out_Be_You-EP_063-Kim_Speed.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/tequiladodard.com\/?powerpress_pinw=10456-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/standoutbeyou\/content.blubrry.com\/standoutbeyou\/Stand_Out_Be_You-EP_063-Kim_Speed.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Stand_Out_Be_You-EP_063-Kim_Speed.mp3\">Download<\/a> (Duration: 29:07 &#8212; 26.7MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('10456-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_10456-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_10456-podcast_t\" type=\"text\" value=\"&lt;iframe src=&quot;https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fstandoutbeyou%2Fcontent.blubrry.com%2Fstandoutbeyou%2FStand_Out_Be_You-EP_063-Kim_Speed.mp3&podcast_link=https%3A%2F%2Ftequiladodard.com%2Fcreate-business-brand%2F&quot; scrolling=&quot;no&quot; width=&quot;100%&quot; height=&quot;165&quot; frameborder=&quot;0&quot; id=&quot;blubrryplayer-2&quot; class=&quot;blubrryplayer&quot; title=&quot;Blubrry Podcast Player&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/podcast\/standout-be-you\/id1337981953?mt=2&ls=1#episodeGuid=https%3A%2F%2Ftequiladodard.com%2F%3Fp%3D10456\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/subscribebyemail.com\/tequiladodard.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/tequiladodard.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/tequiladodard.com\/subscribe\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><p>What does it really mean to have a brand, and how do you make sure that yours stands out in a crowd?<\/p>\n<p>Today <a href=\"\/podcasts\" target=\"_blank\" rel=\"noopener noreferrer\">on the Stand Out Be You podcast<\/a>, we\u2019re sitting down with someone who knows the answers to these questions\u2014and much more. Brand visibility expert Kim Speed sits down with your host Tequila to chat about branding, <a href=\"https:\/\/tequiladodard.com\/go-after-your-dreams\/\" target=\"_blank\" rel=\"noopener noreferrer\">being yourself<\/a>, and growing a business.<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-10462\" src=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063_A.png\" alt=\"\" width=\"451\" height=\"677\" srcset=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063_A.png 600w, https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063_A-200x300.png 200w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>Celebrating her tenth year with her company Purple Moon Creative, Kim works closely with small business owners and entrepreneurs to help them create an exceptional <a href=\"https:\/\/tequiladodard.com\/law-of-attraction-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand that attracts loyal clients<\/a>. With Kim\u2019s help, these companies become visible to the right audience, figure out what their secret sauce is, and share their unique message in a clear way.<\/p>\n<p>If you\u2019re looking to grow your business and create an exceptional brand, you\u2019ll want to hear Kim\u2019s thoughts on skill sets, branding, and how businesses evolve. Come take a listen!<\/p>\n<h2>How to Create a Business Brand That Stands Out<\/h2>\n<p><em>You want people to think you know what you\u2019re doing if they\u2019re going to hire you. But more and more, I find that people realize you don\u2019t have to know everything. You do have something to offer because you do know more than your clients or your customers. And they want the information that you do know. But you need help, too.<\/em><\/p>\n<p>Maybe you\u2019re <a href=\"\/tips-online-micro-business\/\">starting a business<\/a>, or maybe you\u2019ve had a business for quite some time. Whatever the case, there\u2019s probably a moment where your first impulse is to \u201cstand out.\u201d You want a shiny new logo, a new website, a new everything&#8230;but according to Kim, that\u2019s not where your success comes from.<\/p>\n<p>Your business is what you sell, but your brand sells your business. And branding isn\u2019t just about the logo and website\u2014it\u2019s about who you are. It\u2019s about what you stand for, your reputation, how people describe you when you\u2019re not in the room. It\u2019s about how people feel about you, and how you carve out a niche when it comes to your audience. When all of that comes together, great things happen and your business booms.<\/p>\n<p>That\u2019s where Kim comes in. She\u2019s spent the last ten years helping companies become industry experts by turning their brands into valuable assets. And after those ten years, she\u2019s really nailed down what she does. Once she first identified her brand and niche (or once her niche found her, as she explains on the podcast!) she quickly realized that many other business owners need help doing exactly the same thing.<\/p>\n<p>Because at the end of the day, even with other businesses and brands jostling for a share of the market you want, there\u2019s only one you.<\/p>\n<p>Only you have your unique message and story. Only you can explain why people should be attracted to your brand. That\u2019s why it\u2019s so important to understand your brand, and to know who you are&#8230;because if you don\u2019t know, how can your clients?<\/p>\n<h2>Listen On to Find Out:<\/h2>\n<ul>\n<li>How to create a business brand that stands out from the crowd<\/li>\n<li>Why honing your own skill sets can increase your online visibility<\/li>\n<li>Kim\u2019s philosophy on business branding ideas<\/li>\n<li>How networking helps you discover who you are<\/li>\n<li>The best way to build your \u201clike\u201d and \u201ctrust\u201d factors<\/li>\n<li>How to know when it\u2019s time to find an online coach<\/li>\n<li>Why it\u2019s time to stop pretending you know everything<\/li>\n<\/ul>\n<h2>Stand Out Online With Your Personal Brand<\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-10467\" src=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063_B.png\" alt=\"\" width=\"434\" height=\"781\">Here at Stand Out Be You, we\u2019re all on a journey to be truly ourselves, and to learn how we can stand out in a crowd. When it comes to branding your business (or yourself), it\u2019s all about knowing who you are&#8230;so join us on the journey! If you aren\u2019t yet a member of the <a href=\"https:\/\/www.facebook.com\/groups\/standoutbeyousociety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stand Out Be You community<\/a> on Facebook, make sure to join us. You\u2019ll find helpful insights, tips and tricks, webinars, and much more\u2014plus support from Tequila and our podcast guests, including Kim!<\/p>\n<h2>Resources<\/h2>\n<p>Need more help learning how to create a business brand and grow your audience? Reach out to Kim and connect with her using the resources below:<\/p>\n<p><a href=\"https:\/\/purplemooncreative.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Purple Moon Creative Website<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/PurpleMoonCreative\/\" target=\"_blank\" rel=\"noopener noreferrer\">Purple Moon Creative Facebook Group<\/a><br \/>\n<a href=\"http:\/\/brandingonashoestringbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Branding on a Shoestring Book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it really mean to have a brand, and how do you make sure that yours stands out in a crowd? Today on the Stand Out Be You podcast, we\u2019re sitting down with someone who knows the answers to these questions\u2014and much more. Brand visibility expert Kim Speed sits down with your host Tequila [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create a Business Brand That Stands Out with Kim Speed<\/title>\n<meta name=\"description\" content=\"Wondering how to create a business brand that really stands out? Podcast guest Kim Speed is here to share everything you need to know! Listen here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tequiladodard.com\/create-business-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create a Business Brand That Stands Out with Kim Speed\" \/>\n<meta property=\"og:description\" content=\"Wondering how to create a business brand that really stands out? Podcast guest Kim Speed is here to share everything you need to know! Listen here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tequiladodard.com\/create-business-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Owner Systems\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tequiladodard\/\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/tequiladodard.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-24T23:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-29T11:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tequila D\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saidTequila\" \/>\n<meta name=\"twitter:site\" content=\"@saidTequila\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tequila D\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/\"},\"author\":{\"name\":\"Tequila D\",\"@id\":\"https:\/\/tequiladodard.com\/#\/schema\/person\/86ba4d1cc0a4dc3066dbf113513e9783\"},\"headline\":\"How to Create a Business Brand That Stands Out With Kim Speed | SOBY 063\",\"datePublished\":\"2019-06-24T23:00:22+00:00\",\"dateModified\":\"2019-09-29T11:21:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/\"},\"wordCount\":747,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tequiladodard.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tequiladodard.com\/create-business-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/\",\"url\":\"https:\/\/tequiladodard.com\/create-business-brand\/\",\"name\":\"Create a Business Brand That Stands Out with Kim Speed\",\"isPartOf\":{\"@id\":\"https:\/\/tequiladodard.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tequiladodard.com\/create-business-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2019\/06\/EP-063.png\",\"datePublished\":\"2019-06-24T23:00:22+00:00\",\"dateModified\":\"2019-09-29T11:21:25+00:00\",\"description\":\"Wondering how to create a business brand that really stands out? 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