{"id":3551,"date":"2016-07-30T11:07:13","date_gmt":"2016-07-30T01:07:13","guid":{"rendered":"https:\/\/tequiladodard.com\/?p=16"},"modified":"2022-03-03T20:29:19","modified_gmt":"2022-03-03T10:29:19","slug":"choose-a-niche","status":"publish","type":"post","link":"https:\/\/tequiladodard.com\/choose-a-niche\/","title":{"rendered":"8 Ways to Choose a Niche Market"},"content":{"rendered":"

If you\u2019re here, it's probably because you\u2019re looking for more information about a niche. Or maybe you\u2019ve just heard that your business needs one and you\u2019re thinking…what\u2019s a niche?<\/span><\/p>\n

Either way, as always I\u2019ve been in your shoes before! In this article, I\u2019ll explain exactly what a niche is, why you need to have one, and how important it is to really nail your niche. AND which comes first, the business or the niche.\"8<\/span><\/p>\n

So, first things first: what the heck is a niche?<\/b><\/h4>\n

  
\nBefore everything else, how do you say it…I think pronouncing it can sometimes be just as difficult as nailing down the right one!<\/span><\/p>\n

A niche market is generally classified as a group of people with the same interest. In the business world, it\u2019s also defined as a very specific segment of the market that you\u2019d like your business to focus on. <\/span><\/p>\n

For example, let\u2019s say you\u2019ve decided to choose your niche in the world of fitness. Well, having \u201chealth\u201d as your niche is too broad\u2014that could mean discussing anything from scientific studies on exercise to what to eat when you\u2019re pregnant. Instead, a better niche would be something specific, like \u201cbodybuilders,\u201d or even \u201cfemale bodybuilders\u201d to really get your business niched down.  <\/span><\/p>\n

If you can start an online business and tap into a niche market, the chances of you succeeding are relatively high. But you don\u2019t want to pick a niche just because that\u2019s where you think the money is! The perfect niche will speak to a place in your heart that feels fulfilled, as though you've found what you truly love to do in your life. There's a little adage that says, \u201cIf you do what you love, you'll never work a day in your life.\u201d And another popular one that follows close behind is, \u201cDo what you love and love what you do.\u201d<\/span><\/p>\n

Strictly speaking, a niche is all of the above, and much more. If you make the decision to start a business where you can do what you love and love what you do, then your niche, when you finally determine it, will be something you\u2019re truly passionate about.<\/span><\/p>\n

How to Choose a Niche Market<\/b><\/h2>\n

 
\nA niche spells three things: purpose, profit,and passion. <\/strong><\/p>\n

A niche embodies three things: purpose, profit, and passion.<\/span><\/p>\n

Without these things, there would be no such thing as a niche, and choosing a niche requires all three. <\/span><\/p>\n

Purpose: Research that idea that is burning inside you. Is it the ingredient to the success of others? <\/span><\/p>\n

Profit: If you\u2019re looking to be profitable from your niche, then ensure that what you're offering to the public is what the public needs and wants. <\/span><\/p>\n

Passion: Follow your bliss, your passion, your interest in the world. What is it that makes you come alive?<\/span><\/p>\n

So let's get a little deep with this\u2026 I want to share with you 8 techniques I\u2019ve learned that will help you better determine the right niche. <\/b> <\/p>\n

1. Figure out what you are most skilled at.  \"8<\/span><\/i><\/h3>\n

In general, your expertise is a reflection of what you're good at, and what you're a winner at. Determining your skills will tell you where your passion lies on a scale of 1 to 10. So, start by making a list of your skills: in what areas do you truly excel?<\/span><\/p>\n

2. Determine the size of your chosen market.<\/span><\/i><\/h3>\n

Is there a demand for your goods or services? How many books, products, exhibitions, and brands are there in your chosen market, and are any more required to better help your target audience? How healthy is the industry you've chosen to penetrate; that is, is it rising or are there already too many troughs? Who is your competition and what are they offering?<\/span><\/p>\n

3. Identify a niche that is profitable but also fits in with your interests.<\/span><\/i><\/h3>\n

A quick way to do this is to use the Google Adwords Keyword tool, which is free. Research niche profitability, specifically. You can also use the External Keyword tool on Google, which is also free. Be sure to search for ideas with related keywords that are relevant to your passions.<\/span><\/p>\n

4. Become genuinely interested in a topic will sustain your idea flow.<\/span><\/i><\/h3>\n

When you love your subject, the hours you spend researching will be an education that you'll carry into your business and share with your customers. That, in itself, is valuable.<\/span><\/p>\n

5. Ask yourself what inspires you.<\/span><\/i><\/h3>\n

Does this inspiration assist others? Do other people care about what you have to offer? Don\u2019t forget: if no one cares, no one is going to share.<\/span><\/p>\n

6. Whatever you\u2019re going to approach, make it bigger by degrees.<\/span><\/i><\/h3>\n

Answer questions that haven't been answered. Research extensively to find out what people are looking for, and how your business can fill that need.<\/span><\/p>\n

7. A blog niche is a tough one, but it can bring in ideas by the hundreds.<\/span><\/i><\/h3>\n

Starting out as a beginner, you'll be open to all the information you can glean. Narrow your niche to boutique size. Being exclusive and unique is the secret to success.<\/span><\/p>\n

8. Allow Google to complete your thoughts as you type in your search.<\/span><\/i><\/h3>\n

Those alternatives that appear as you search are some of the tools that can give you a brainwave of an idea. Don't ignore them; they're there for a reason!<\/span><\/p>\n

Here are a few niches that get a lot of attention:<\/b><\/h2>\n
    \n
  • Fashion<\/li>\n
  • Parenting<\/li>\n
  • Health and Nutrition<\/li>\n
  • Weight Loss<\/li>\n
  • Media<\/li>\n
  • Photography<\/li>\n
  • Weddings and Venues<\/li>\n
  • Freelancing<\/li>\n
  • Interior Decorating<\/li>\n
  • Affiliate Marketing<\/li>\n
  • Content Marketing<\/li>\n<\/ul>\n

    Again, the topics that make your heart beat are crucial when choosing your niche. Don\u2019t forget that when using the niches above, it\u2019s important to focus on a very specific section of that niche (again using the example above, you might narrow down \u201cHealth and Nutrition\u201d to \u201cfemale bodybuilders\u201d). <\/span><\/p>\n

    Even by further narrowing down your niche, it\u2019s highly likely yours won't be the only business out there with your specific interest at heart. But from the point where you\u2019ve niched down, it\u2019s how you brand your business, tell your story, and interact with your customers that will further set you apart from other similar companies.<\/span><\/p>\n

    Which comes first, the business idea or the niche? And why?<\/b><\/h2>\n

     
    \nIt\u2019s true that both the business idea and the niche go hand in hand. However, without a niche, without the hard work required to give breath to your passions and inspiration, there will be no room for a successful business that you can market. In the end, while finding your niche is definitely a challenge, it\u2019s paramount that you listen to your inspirations when developing your business idea.<\/span><\/p>\n

    \"8<\/p>\n

    Alternatively, if you rely on a mindset that directs you to work only for the sake of earning money, then you'll be dissatisfied within three months of starting. <\/span><\/p>\n

    Fulfillment comes from passion. Above all else, your passion and dedication to your niche\u2014and the purpose, profit, and passion it creates in turn\u2014that will allow your business to be successful. Your passion alone will make you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re here, it’s probably because you\u2019re looking for more information about a niche. Or maybe you\u2019ve just heard that your business needs one and you\u2019re thinking…what\u2019s a niche? Either way, as always I\u2019ve been in your shoes before! In this article, I\u2019ll explain exactly what a niche is, why you need to have one, […]<\/p>\n","protected":false},"author":3,"featured_media":9100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,45],"tags":[],"acf":[],"yoast_head":"\n8 Ways to Choose a Niche Market - Business Owner Systems<\/title>\n<meta name=\"description\" content=\"Learn what a niche is, why you need to have one, how to choose your niche, and how important it is to create good content around it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tequiladodard.com\/choose-a-niche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways to Choose a Niche Market - Business Owner Systems\" \/>\n<meta property=\"og:description\" content=\"Learn what a niche is, why you need to have one, how to choose your niche, and how important it is to create good content around it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tequiladodard.com\/choose-a-niche\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Owner Systems\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tequiladodard\/\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/tequiladodard.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-30T01:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T10:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/09\/8-Ways-to-Choose-a-Niche-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tequila D\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/09\/8-Ways-to-Choose-a-Niche-A-niche-doesnt-just-exist.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@saidTequila\" \/>\n<meta name=\"twitter:site\" content=\"@saidTequila\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tequila D\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tequiladodard.com\/choose-a-niche\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tequiladodard.com\/choose-a-niche\/\"},\"author\":{\"name\":\"Tequila D\",\"@id\":\"https:\/\/tequiladodard.com\/#\/schema\/person\/86ba4d1cc0a4dc3066dbf113513e9783\"},\"headline\":\"8 Ways to Choose a Niche Market\",\"datePublished\":\"2016-07-30T01:07:13+00:00\",\"dateModified\":\"2022-03-03T10:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tequiladodard.com\/choose-a-niche\/\"},\"wordCount\":1195,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tequiladodard.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tequiladodard.com\/choose-a-niche\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2016\/07\/8-Ways-to-Choose-a-Niche-1.jpg\",\"articleSection\":[\"Blog\",\"Systematic Marketing Systems\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tequiladodard.com\/choose-a-niche\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tequiladodard.com\/choose-a-niche\/\",\"url\":\"https:\/\/tequiladodard.com\/choose-a-niche\/\",\"name\":\"8 Ways to Choose a Niche Market - 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