{"id":3978,"date":"2018-01-23T12:31:20","date_gmt":"2018-01-23T02:31:20","guid":{"rendered":"https:\/\/tequiladodard.com\/?p=3978"},"modified":"2021-04-21T20:44:58","modified_gmt":"2021-04-21T10:44:58","slug":"target-market-content","status":"publish","type":"post","link":"https:\/\/tequiladodard.com\/target-market-content\/","title":{"rendered":"Who Is Your Target Market for Your Content and Where Are They?"},"content":{"rendered":"

Who will be receiving your content?<\/p>\n

This is where most times we miss the mark. We do not know the target market we are sending or giving our content to.<\/p>\n

One of the first things you need to know about your business to create amazing, engaging, and useful content<\/strong><\/a> is, who exactly is your target market?<\/p>\n

Knowing who your target market is will ensure the content you develop more than anything else is useful to your audience. It can also help you create products and services easier.<\/p>\n

To define your target audience, please answer these questions:<\/strong><\/p>\n

\"Content<\/p>\n

What Is Their Demographics?<\/h4>\n

Knowing your customer's sex, how much they earn, where they live, and these types of things are very important. If you aren\u2019t sure, you can choose the audience you want to target by developing an audience persona that you believe you\u2019d like to work with. If you already have sold products and or services then look to your analytics to find out your audience demographics.<\/p>\n

What Are Their Values?<\/h4>\n

This can be harder to determine but it\u2019s an important question because it will determine the type of people your target market wants to buy from. You don\u2019t want to be fake, but if you want to attract a certain crowd you\u2019ll need to ensure that you share their values and that it\u2019s demonstrated by the content you share.<\/p>\n

Where Do They Get Their Information?<\/h4>\n

This is sort of a \u201cwhere do they hang out\u201d question. Which publications do they read? What groups do they hang out in? Who do they look up to and follow on social media? This can help you find your audience faster by going straight to where they are to distribute the content you create rather than simply waiting for them to find you.<\/p>\n

What Type of Content Do They Prefer?<\/h4>\n

Does your audience like written content, video, podcasts a combo of the above? Do they love infographics or something else? You may not be sure right away, therefore, you want to repurpose the content you create two different formats so that you can collect stats regarding which types of content your audience likes most.<\/p>\n

What Are Their Problems?<\/h4>\n

If you know their problems you\u2019ll have an easier time creating products, content, and solutions for them. You\u2019ll be able to get to their level and talk to them as human beings<\/strong><\/a> and not just a faceless person. That\u2019s going to make content creation so much easier.<\/p>\n

When you answer these questions, you\u2019ll have an easier time understanding who your target market is. This is the audience you\u2019re going to create all your content for as well as every product and ever service for. You\u2019ll also eventually create subsets of this audience (segmenting) which will make content creation even easier.<\/p>\n

Now that you know who you target market is, how do we find them? Where are they?<\/strong><\/p>\n

This may seem like a strange question to ask.<\/p>\n

Isn\u2019t your audience everywhere? Well, no they\u2019re not. The more you can narrow down your target market the better.<\/p>\n

\"Content<\/p>\n

The reason is that when you\u2019re creating content for your audience you want to have a specific person in mind so that you know who you\u2019re creating it for. Once you know who they are, you really need to know where they hang out too. Knowing where they hang out will help you know where to spend your time.<\/p>\n