A bad headline<\/strong> may distract your audience and cause them not to click through, or worse, click through and then leave without using your content.<\/p>\n Here's how to make sure you get your headlines right, every single time:<\/p>\n Headlines don\u2019t need to be complicated. The most direct and simple headlines that you can create will usually perform better than trying to think outside the box too much. Strong, descriptive, verbs and words will improve clicks exponentially.<\/p>\n A good headline should match what\u2019s inside the article. You don\u2019t want people to just click and not read past the first paragraph, right? Therefore, don\u2019t try to be tricky or use puns unless it makes sense for the article. The more straightforward you are in your headline the better. After all, the content you\u2019re creating is for your target market and they want to read your information.<\/p>\n When you use active voice in a headline it will help your audience feel active and encourage them to act. Active headlines will get more attention and clicks. The verbs give energy to the headline and when you choose a single action it\u2019s a lot more direct, descriptive and effective.<\/p>\n Proper nouns should be capitalized, anything after a colon unless it\u2019s only one word. It\u2019s best not to capitalize every word because you want to break up the view for the reader. However, if it\u2019s proper for every word to be capitalized then that\u2019s okay.<\/p>\n Don\u2019t spell out the number in a headline even though it is less than ten, use the symbol for the number. The number looks better online than words because it helps break it up in the viewer\u2019s mind. If you can, put it first in the headline. If you have data as well, you want to try to compose a headline mentioning that data.<\/p>\n1.\u00a0Keep it Simple
![\"Tips](\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/01\/7-Tips-To-Grab-Audience-Attention.jpg\")
<\/h3>\n2.\u00a0Don\u2019t Be Too Clever<\/h3>\n
3.\u00a0Use Active Voice<\/h3>\n
4.\u00a0Capitalize Appropriately<\/h3>\n
5.\u00a0Use Numbers<\/h3>\n
6.\u00a0Watch the Length<\/h3>\n