{"id":6150,"date":"2018-05-02T08:00:53","date_gmt":"2018-05-01T22:00:53","guid":{"rendered":"https:\/\/tequiladodard.com\/?p=6150"},"modified":"2019-09-30T03:36:11","modified_gmt":"2019-09-29T17:36:11","slug":"real-estate-agents","status":"publish","type":"post","link":"https:\/\/tequiladodard.com\/real-estate-agents\/","title":{"rendered":"How Real Estate Agents Use Content to Increase Leads With Sarah Layton | SOBY 033"},"content":{"rendered":"<iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fstandoutbeyou%2Fcontent.blubrry.com%2Fstandoutbeyou%2FHow_Real_Estate_Agents_Are_Using_Content_to_Increase_Their_Leads_With_Sarah_Layton-EP_033-Stand_Out_Be_You.mp3&podcast_link=https%3A%2F%2Ftequiladodard.com%2Freal-estate-agents%2F\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/standoutbeyou\/content.blubrry.com\/standoutbeyou\/How_Real_Estate_Agents_Are_Using_Content_to_Increase_Their_Leads_With_Sarah_Layton-EP_033-Stand_Out_Be_You.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/tequiladodard.com\/?powerpress_pinw=6150-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/standoutbeyou\/content.blubrry.com\/standoutbeyou\/How_Real_Estate_Agents_Are_Using_Content_to_Increase_Their_Leads_With_Sarah_Layton-EP_033-Stand_Out_Be_You.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"How_Real_Estate_Agents_Are_Using_Content_to_Increase_Their_Leads_With_Sarah_Layton-EP_033-Stand_Out_Be_You.mp3\">Download<\/a> (Duration: 21:52 &#8212; 20.0MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('6150-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_6150-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_6150-podcast_t\" type=\"text\" value=\"&lt;iframe src=&quot;https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fstandoutbeyou%2Fcontent.blubrry.com%2Fstandoutbeyou%2FHow_Real_Estate_Agents_Are_Using_Content_to_Increase_Their_Leads_With_Sarah_Layton-EP_033-Stand_Out_Be_You.mp3&podcast_link=https%3A%2F%2Ftequiladodard.com%2Freal-estate-agents%2F&quot; scrolling=&quot;no&quot; width=&quot;100%&quot; height=&quot;165&quot; frameborder=&quot;0&quot; id=&quot;blubrryplayer-2&quot; class=&quot;blubrryplayer&quot; title=&quot;Blubrry Podcast Player&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/podcast\/standout-be-you\/id1337981953?mt=2&ls=1#episodeGuid=https%3A%2F%2Ftequiladodard.com%2F%3Fp%3D6150\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/subscribebyemail.com\/tequiladodard.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/tequiladodard.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/tequiladodard.com\/subscribe\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><p><img decoding=\"async\" class=\"alignright wp-image-6438\" src=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/09\/EP-33-How-Real-Estate-Agents.jpg\" alt=\"How Real Estate Agents Are Using Content to Increase Their Leads With Sarah Layton | EP 033\" width=\"450\" height=\"675\">On today\u2019s episode of the <a href=\"https:\/\/tequiladodard.com\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Stand Out Be You Podcast<\/strong><\/a>, your host <strong>Tequila Dodard<\/strong> is joined by real estate content writer and content marketing coach <strong>Sarah Layton<\/strong>, who helps real estate agents attract their ideal clients through the <a href=\"https:\/\/tequiladodard.com\/content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">power of content<\/a>.<\/p>\n<p>Jumping off of her strong background in real estate\u2014from working as an assistant to navigating real estate law\u2014Sarah studied copywriting techniques to launch her own business as an entrepreneur, a process she discusses openly on the podcast. Today, Sarah helps her clients organize their content, <a href=\"https:\/\/tequiladodard.com\/determine-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">define their target audience<\/a>, and get out of overwhelm, all by increasing her real estate agents\u2019 sales through the power of compelling content.<\/p>\n<p>Whether you\u2019re in the real estate game or considering entrepreneurship of a different kind, Sarah\u2019s advice and experience will give you the direction you need!<\/p>\n<h2>Using Content to Increase Real Estate Agents\u2019 Sales<\/h2>\n<blockquote><p>You need to define whether or not you want to create a life of legend, meaning it\u2019s all about you and your name, or legacy, one in which maybe people thirty years from now, five generations from now, have no idea what your name is, but the actions that they\u2019re doing originate from things that you did in your life.<\/p><\/blockquote>\n<p>Real estate is a tough job these days. As Sarah explains, the industry landscape is constantly changing, making it very overwhelming for newcomers and veterans alike. When considering how to be a real estate agent today, people don\u2019t always know what they\u2019re getting into, or what they need to know. From creating real estate agent websites that actually attract clients, to defining a specific real estate agent\u2019s target market, this career path takes definite know-how\u2014which can be the unfortunate downfall of these struggling entrepreneurs.<\/p>\n<p>For Sarah, whose career paths have always been centered on helping others, putting her background and experience to good use by helping struggling agents seemed like a no-brainer. On the podcast, Sarah discusses her strategies for organizing her clients\u2019 content around a defined target audience, as well as her tips and tricks from years in the real estate game. In addition to her thoughts on increasing real estate agents\u2019 sales, she also offers savvy insights into <a href=\"https:\/\/tequiladodard.com\/testidea\/\" target=\"_blank\" rel=\"noopener noreferrer\">starting your own business in any industry<\/a>, from defining your passion to centering your self-awareness.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6439\" src=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton-quote.png\" alt=\"How Real Estate Agents Are Using Content to Increase Their Leads With Sarah Layton | EP 033\" width=\"600\" height=\"502\" srcset=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton-quote.png 600w, https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton-quote-300x251.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Listen On to Find Out:<\/h2>\n<ul>\n<li>Sarah\u2019s previous careers and how her background shaped her current path<\/li>\n<li>How real estate agents can grow their business online through the power of content<\/li>\n<li>Why so many new and even veteran real estate agents struggle with the job<\/li>\n<li>Sarah\u2019s strategies for defining and reverse-engineering clients\u2019 target audiences<\/li>\n<li>Sarah\u2019s advice for anyone considering a career change<\/li>\n<\/ul>\n<h2>Grow in Self-Awareness and Be True to Yourself<\/h2>\n<p>Whether you\u2019re in the real estate business or launching a business of your own, Sarah\u2019s advice is a great fit for anyone trying to Stand Out and Be You!<\/p>\n<p>If you have questions about what you\u2019ve heard on the podcast or want to become a guest on an upcoming episode, reach out to us through the website or on <a href=\"https:\/\/www.facebook.com\/groups\/standoutbeyousociety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>.<\/p>\n<p>And to help you consider the best path forward for your business idea, don\u2019t forget to try the free idea testing tool mentioned on the podcast at <a href=\"https:\/\/tequiladodard.com\/testidea\" target=\"_blank\" rel=\"noopener noreferrer\">tequiladodard.com\/testidea<\/a>.<\/p>\n<h2>Resources<\/h2>\n<p>For more information about any of Sarah\u2019s work, find her at <a href=\"https:\/\/www.bestrealestatewriter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">bestrealestatewriter.com<\/a>, where you can contact her on social, by email, or even reach out for a free consultation!<\/p>\n<hr>\n<h2 style=\"text-align: center;\">About Sarah Layton<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6440\" src=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton.png\" alt=\"How Real Estate Agents Are Using Content to Increase Their Leads With Sarah Layton | EP 033\" width=\"325\" height=\"325\" srcset=\"https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton.png 325w, https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton-150x150.png 150w, https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton-300x300.png 300w, https:\/\/tequiladodard.com\/wp-content\/uploads\/2018\/05\/sarah-layton-100x100.png 100w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><\/p>\n<p class=\"align-justify fp-el\" style=\"text-align: center;\">Sarah works with the &#8220;best&#8221; real estate professionals to attract dream clients so they never&nbsp;have to chase them again.<\/p>\n<p class=\"align-justify fp-el\" style=\"text-align: center;\">She doesn't want her clients to have to hunt for leads, she wants them to farm for them. She wants her clients to attract their ideal clients so they can have more fun at work, make more money, and live a more fulfilled life. She does this through powerful, strategic, and profitable real estate content and content marketing coaching.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s episode of the Stand Out Be You Podcast, your host Tequila Dodard is joined by real estate content writer and content marketing coach Sarah Layton, who helps real estate agents attract their ideal clients through the power of content. Jumping off of her strong background in real estate\u2014from working as an assistant to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Real Estate Agents Increase Leads With Sarah Layton<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re in the real estate business or launching a business of your own, Sarah\u2019s advice is a great fit for anyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tequiladodard.com\/real-estate-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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