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How to Start Storytelling on Social Media with April Pertuis | SOBY 053

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Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.

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On this episode of Stand Out Be You, we’re talking with a solopreneur who’s giving back and creating her own lifestyle, with skills she’s transitioned from the corporate world to the business she has today.

April Pertuis is a producer, speaker, writer, and journalist with over 25 years in the video and television industry, and she’s on a mission to help others tell their stories and share them with others through LIGHTBeamers—which means that her passion is right in line with our message here on Stand Out Be You!

She’s here today to help us learn more about business storytelling in social media and video, with plenty of industry tips about building community, being relatable, speaking to an audience, storytelling on video, and much more. Tune in to hear her tips and insights!

Business Storytelling on Social Media and Video

Your story is really your superpower. When we share our stories, we shine a light—because there’s nothing that makes other people feel not alone than hearing someone else’s story.

Something magical happens when you get in front of someone on video. Seeing your voice, your mannerisms, your personality—and most importantly, your smile—can help you connect with your audience so much faster.

As April reminds us, though, that doesn’t mean you need to worry about becoming a journalist overnight! Showing up and using the tools available through video and social media will help you understand the power of your own story, and just how far telling it will take you.

With the bulk of her career dedicated to interviewing people in the world of video, as well as producing and writing for television, April transitioned her foundation in the corporate world to helping others tell their own stories. A lifelong lover of stories, she’s learned a lot about human nature—including what stories resonate and what don’t—and her insights and tips are designed to get her clients (and our listeners!) a little closer to digging their own story out of themselves.

Listen On to Find Out:

  • Why it’s so important for businesses to tell their own stories
  • Tips on how to tell stories in business and in life
  • Why using video to share your story is so effective
  • April’s basic baby steps to storytelling, to help get you started right away
  • How to get over your fear of telling your own story
  • How to know when you’re telling “too much” of your story
  • How to bring storytelling into your business in different ways

Start Sharing Your Story in Business and Life

As humans, we all speak the same emotional language—anger, peace, happiness, hope, and joy. At Stand Out Be You, we’re on a mission to share those stories with the world, and we hope you join us on the journey!

If you’re trying to start telling your own story in life or in business, come visit our community on Facebook. Our Faces of Collaboration group is full of like-minded individuals, plus past podcast guests (and, of course, your host Tequila!), and we’re all working toward the same goals together. Join us for seminars, tips and insights, and plenty of support.

And don’t forget to check out the business guide mentioned on this episode! We’ve got 20 business ideas you can start working on today, tested by Tequila and some of our solopreneurs.

Resources

Interested in learning more about business storytelling on social media or video? Or are you ready to learn more about using video to share your story? Connect with April for more information, or to get personalized support:

LIGHTbeamers Website

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Collaborate and Grow!

 
Women Who Collaborate On Social Media – Stand Out Be You!
Private group · 655 members

Join Group

Collaboration includes purposeful actions we take as entrepreneurs to enhance the world, build deep relationships and expand our learning together.
 

Meet Tequila

Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.

Optimize Your Business Operations!

Business Owner Systems

Subscribe To My Podcast

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