Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.
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What does it really mean to have a brand, and how do you make sure that yours stands out in a crowd?
Today on the Stand Out Be You podcast, we’re sitting down with someone who knows the answers to these questions—and much more. Brand visibility expert Kim Speed sits down with your host Tequila to chat about branding, being yourself, and growing a business.
Celebrating her tenth year with her company Purple Moon Creative, Kim works closely with small business owners and entrepreneurs to help them create an exceptional brand that attracts loyal clients. With Kim’s help, these companies become visible to the right audience, figure out what their secret sauce is, and share their unique message in a clear way.
If you’re looking to grow your business and create an exceptional brand, you’ll want to hear Kim’s thoughts on skill sets, branding, and how businesses evolve. Come take a listen!
You want people to think you know what you’re doing if they’re going to hire you. But more and more, I find that people realize you don’t have to know everything. You do have something to offer because you do know more than your clients or your customers. And they want the information that you do know. But you need help, too.
Maybe you’re starting a business, or maybe you’ve had a business for quite some time. Whatever the case, there’s probably a moment where your first impulse is to “stand out.” You want a shiny new logo, a new website, a new everything…but according to Kim, that’s not where your success comes from.
Your business is what you sell, but your brand sells your business. And branding isn’t just about the logo and website—it’s about who you are. It’s about what you stand for, your reputation, how people describe you when you’re not in the room. It’s about how people feel about you, and how you carve out a niche when it comes to your audience. When all of that comes together, great things happen and your business booms.
That’s where Kim comes in. She’s spent the last ten years helping companies become industry experts by turning their brands into valuable assets. And after those ten years, she’s really nailed down what she does. Once she first identified her brand and niche (or once her niche found her, as she explains on the podcast!) she quickly realized that many other business owners need help doing exactly the same thing.
Because at the end of the day, even with other businesses and brands jostling for a share of the market you want, there’s only one you.
Only you have your unique message and story. Only you can explain why people should be attracted to your brand. That’s why it’s so important to understand your brand, and to know who you are…because if you don’t know, how can your clients?
Here at Stand Out Be You, we’re all on a journey to be truly ourselves, and to learn how we can stand out in a crowd. When it comes to branding your business (or yourself), it’s all about knowing who you are…so join us on the journey! If you aren’t yet a member of the Stand Out Be You community on Facebook, make sure to join us. You’ll find helpful insights, tips and tricks, webinars, and much more—plus support from Tequila and our podcast guests, including Kim!
Need more help learning how to create a business brand and grow your audience? Reach out to Kim and connect with her using the resources below:
Purple Moon Creative Website
Purple Moon Creative Facebook Group
Branding on a Shoestring Book
Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.
Subscribe and Listen in as I interview Small Business Owners & Solopreneurs just like you and me that have started their own businesses helping others.
