Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.
If you were to ask me years ago how important content keywords and key phrases were I would have said… Aaaa don't worry too much about it. However, if you were to ask me today I would have said I was crazy back then not to take content keywords and key phrases seriously.
If you don't keyword your content you are missing out on your deserved traffic.
Keywords are the words that your audience uses to find your content, information, and products.
If you have discovered some keywords that will work in this manner then it’s important to find a way to use them creating content around the keywords and keyword phrases. Doing so will improve search results and bring more traffic.
Today, keyword density isn’t as important as it used to be in the pasts. The important thing is that the words you use are relevant, unique and help you provide value to your audience.
Software like Yoast SEO suggest no more than 2 percent keyword density, but first, write the content using the keyword in a natural way. You can always improve it later.
There are important places where you want to use keywords when you have chosen them.
Use them in the URL, the title, H1 tags, in the first paragraph of the content, on subheadings, within image file names and “alt” text, as well as in the meta description of the content. You can also use them within links that you use for internal linking to other content on your website.
You want to be sure your content is not duplicating other online content. Even if you don’t mean to sometimes you might create content that is too much like someone else’s content. By checking it you ensure uniqueness which is important to have to get ranked for any keyword or keyword phrase. I personally love to use Grammarly. This way you kill two birds with one stone so to speak. I don't know why I didn't use it before. It's like I have two eyes on everything I write online it's funny it even corrects my social post for me. You can check your content for grammatical errors at the same time checking for duplicate content. You can try it out and add it to your browser for Free to test it out.
When you’re creating the content if you know who you’re creating the content for and where they are in their buying journey with you, you’ll be able to make the content more user-friendly and interesting to your audience. Do they need information, are they researching, or have they decided?
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Once you have a list of keywords and keyword phrases that you think you want to develop content around, take each keyword or phrase and spend ten minutes brainstorming ideas surrounding that keyword or phrase.
If you focus only on that one keyword for that ten minutes you should be able to come up with numerous ideas.
When you are creating any type of content a great way to help is to create an outline. Put the keywords in the points you’re trying to make, and then think of other ways to say the words than the keywords.
The reason is that there are numerous keywords within any piece of content you create even if you’re not focusing on them. Once you’re done with the outline fill it in with the facts and your opinion and thoughts about the facts.
The truth is, it’s so much easier creating content around keywords than it is to start without any direction. Knowing the keywords your audience uses to find you will help tremendously with endless content creation ideas. It's great because once you audience does find you most times they comment and give you feedback which further increases your content ideas.
How do you organize your content keywords and key phrases? Comment below and help another person increase their audience searches with your clever ideas.
In case you need to map all this out which is the case for me I love to have a checklist I am sharing mine here with you. It's a blog keyword checklist that allows you to cross off all keyword tasks before posting and sharing your content with the world. Enjoy!
Until next time,
Go Socially Stand Out!!!
Hello I’m Tequila and I am a Business Operations Strategist who helps business owners who are bogged down with business tasks leverage the power of automation and team so they can re-focus their business systems and quickly get back in front of clients in order to increase revenue.
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